• This blog is maintained by Stephen Filler, a New York-based attorney with expertise in business law, contracts, intellectual property and litigation. He represents a wide variety of businesses, technology, media companies and individuals. He also provides legal and consulting services to sustainable, environmental and renewable energy businesses, non-profit organizations and trade organizations. He is on the board of the New York Solar Energy Industries Association and Secretary of the Hudson River Sloop Clearwater. His business website is www.nylawline.com.

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John Hunter

Nice post, Dr. Deming described the purpose of an organization in New Economics, on page 51, as:

"The aim proposed here for any organization is for everybody to gain - stockholders, employees, suppliers, customers, community, the environment - over the long term."

My post on the the purpose of an organization - http://management.curiouscatblog.net/2005/08/16/purpose-of-an-organization/


Thanks, John. I think anyway you look at, the overarching societal purpose of any business enterprise is to help meet the needs -- food, clothing, shelter -- of the people over generations. The assumption underlying traditional single bottom line profit motive, as I understand it, is that by motivating individuals to meet their own gain, you maximize the overall productivity of the economy. This can only work, though, if the organization is not dumping on its customers, community and environment, and all of its true costs are internalized. This may be another way of articulating Deming's point.

Chris MacDonald

As far as I can see, Nau has implemented a vision, not a "bottom line" (let alone 3 of them). In fact, the 28 words include obligations to, by my count, 6 (not 3) sets of stakeholders. And I don't see anything like a "bottom line" for any of them.
Am I missing something? Why call this "Triple Bottom Line?"

steven davies

I've never heard about this company,but I like their mens outdoor apparel.
I will look for Nau in my country.

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