Several days ago, I questioned whether "offsets" really "offset" greenhouse gas emissions (see "Offset My Ass"). Today, Ford Motor Company announced it is doing a deal with Terrapass to market offsets to Ford, Lincoln and Mercury owners.
http://today.reuters.com/business/newsarticle.aspx?type=basicIndustries&storyID=nN26296006&imageid=&cap. Ford isn't buying offsets themselves, they're just marketing offsets to their customers.
Hello? Ford is helping to burn the world with its core products and they're marketing offsets??? Can you say "hybrid"? Can you say "Fuel Efficiency"? Can you say (let's go on a limb here, I know you guys at Ford are smart) "80 MPG"?
At least we're going to heaven.
